Metaxa Hospitality Group is one of Greece's most established hospitality companies with a portfolio that spans Creta Maris, a five-star all-inclusive resort in Hersonissos, the Santo Collection of luxury suites and villas in Oia Santorini, and one of the largest convention centres in Greece, the group operates across multiple market segments, audiences, and brand identities under a single philosophy rooted in authenticity, sustainability, and genuine Greek hospitality.
Content Traveller was brought in to develop the corporate website for the group alongside the voice architecture and content strategy that underpins it. The work required a clear understanding of the full portfolio and how to present a company of this scale and heritage in a way that felt cohesive, considered, and true to fifty years of building something meaningful in Greek hospitality.